Customer relationship management, or CRM solutions are many things to many businesses. However at its core it is your corporate memory and the archaeological record of your interactions to fully realise and map the true value of your clients as company assets beyond numeric transactions.
This trail of information becomes a real asset in itself. With a strong CRM culture, the business becomes the owner of the wisdom and knowledge built between your clients rather than just the people who represent you or the orders they place.
A quality CRM delivers one solution for your whole business – from marketing to sales and customer service, in fact everyone across your business including finance and operations has a huge part to play in providing an excellent customer experience.
But it is far more than a system. It’s a philosophy that helps you transform the way you do business.