FullCRM Win Salesforce APAC Implementation Partner for SMB & MM 2019
“We’re passionate about transforming our customers’ businesses with CRM, and we’re extremely proud to receive recognition from Salesforce of our work with Forum,” said Helen Peterson, Director, FullCRM. “The optimisation of Forum Group’s Salesforce instance has provided a game changing benefits for the business.’
Forum’s view on Salesforce has been transformed. Salesforce is now seen as an integral business tool and the enabling platform for Forum’s digital transformation project.
The company has experienced a massive potential increase in customer share of wallet. In the first quarter of use FullCRM’s potential revenue calculator, the company identified $2 million of cross-selling opportunities in NSW alone. This is predicted to exceed $4M.
“As the key driver of the digital transformation project and the selection of Salesforce as platform, it was absolutely imperative that our recommended implementation partner was up to the job,” said Peter Burr, Forum Group, Chief Operating Officer. “Having lived through the two previous projects, it was simply out of the question for us to have another poor experience. It’s obviously third time lucky, as FullCRM have been great to work with and we look forward to the delivery of our transformation program with them”
The Forum Group is also experiencing better collaboration for all teams and a refinement in sales processes.
“One of the best services FullCRM provided was effective communication to every stakeholder level, making everyone accountable,” said Andrea Dearden, Forum Group, Solutions Risk and Governance Manager. “From the CEO who needed general updates, to the individual teams who required training sessions, FullCRM ensured that all departments of the business were well-supported and informed. As someone who is responsible for compliance, governance and change management, I can tell you that FullCRM’s ability to guide the project and be the glue that keeps the business together was extremely valuable.”
The awards were held during the Salesforce APAC Partner Executive Exchange in Phuket, Thailand on Wednesday 22nd May 2019. The Partner Exchange gives the APAC Salesforce ecosystem the opportunity to come together and share experiences and learnings. With a focus on Crafting Our Future Together the conference provided insight for partners in driving greater engagement, capacity and capability and a renewed focus on customer success.